Advertising Acceptability Standards Overview

Advertising Acceptability principles guide

The Star Tribune strives to publish ads that:

Contain content in line with reasonable standards of good taste and respect for people, while recognizing that a wide diversity of individuals, views, political or religious beliefs and ethical standards exist.

Constitute a clear statement of a bona fide offer, proposition or announcement made in good faith.

Are in compliance with any local, state, or federal laws or regulations; does not encourage the evasion of any law; and does not incite people to violence.

Provide adequate, non-confusing and non-misleading disclosure of information concerning the nature of the product, the terms under which it is offered, and by whom it is offered.

Are not knowingly false, deceptive, fraudulent or untruthfully disparaging of competitors.

Do not tout health-improvement products and services through the use of claims lacking reasonable substantiation, or which attempt to swindle or cause injury to the health of consumers.

Do not maliciously attack, criticize or cast reflection against any individual, firm, race, religion, organization, institution, business, profession or other groups of people.

Promote a direct relationship between the Star Tribune and the user of the advertising space or their designated agent.

Balance the needs of both consumers and marketers.

Comply with applicable Standards of Acceptability policies.

Acceptability Guidelines and Standards (complete information):

Publisher's Liability

Advertiser's Liability

Change of Rates

Ownership of Copyright

Conformance to Laws and Publisher's Standards

News-Style Advertisements

Supplements

Contract Administration

Single Sheet Advertising

Adult Entertainment

Advertising