To create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better.
To build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities.
Audience first. We keep our audience at the center of our work. That means constantly listening to their feedback, building authentic relationships, and making decisions that improve the lives of the people, businesses, and communities we serve.
Do the right thing. We act with integrity and make decisions rooted in truth and fairness. When we are confronted with hard decisions, we stand fearless, together.
Seek diverse perspectives. We proactively remove barriers that have historically left people out. We believe we’re stronger as a company when we are inclusive and equitable. We seek opinions that are different from our own and we build inclusion into the foundation of our work.
Be kind and assume good intent. We’re all trying to make a positive impact. When we disagree on how to get there, we respect each other. We actively find ways to elevate one another and bring joy to our work. We choose optimism.
Bias towards action. We lean in and make decisions. There is power in velocity. We don’t let perfect be the enemy of the good; we know failure is part of the innovator’s path. We never pass the buck — we take ownership and move forward.
Let’s do it together. We collaborate across teams and brainstorm ways to solve problems.
No silos here. We trust that working outside our teams will lead to stronger impact.